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How We Score

Comparing online gambling and betting sites is a tough job, but someone’s got to do it. And thanks to us, it doesn’t have to be you! We do all the hard work of rating online casinos and breaking down the results, so you can enjoy playing with the best.

The nitty gritty bit

So how exactly do we do it? We run a quarterly survey of 1,500 online gambling and betting customers like yourselves, who play online at least once a month. The survey is carried out by an independent UK research agency. User ratings are collected, and each brand’s average is presented on a scale of 7-10.

We ask these players to rate the sites on the following important categories:

  • Ease of use
  • Bonus & Promotions
  • Customer Support
  • Games and Experience
  • Deposit and cash outs

We also factor popularity into the results, which is based on how many people click through or sign up to each site via betterplay. So, our results are also based on their popularity with betterplay users.

Advertising Fees

This site is a free online resource that strives to offer helpful content, comparison features and reviews. We will never charge our customers for using our site. However, if a customer signs up through betterplay we do receive a fee from the brands. This may affect the placement in which brands appear on our chart. There are 100s of gambling and betting brands out there, and while we do try to compare and review as many as possible, it’s impossible to feature every single one and betterplay’s aim is to bring you the best.

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